Event Details

Following two successful Founder Hacks sessions, GBx is delighted to welcome Tom Richards, Co-founder and CEO of Trig, for the third instalment in the series- this time exploring how founders can build an AI workforce.

Most startups are already using AI as a tool. But the bigger opportunity is to treat it as a workforce: a network of agents that can retain company knowledge, coordinate tasks and expand execution capacity across an organisation.

Tom has put this approach into practice at Trig, an AI-powered platform that helps businesses manage, retain and grow their customer base. Trig recently raised a $6 million seed round led by 20VC, with participation from Frontline Ventures and backing from industry leaders including Marc Benioff.

Drawing on his experience building Trig – as well as previous product roles at WhatsApp, Instagram and Intercom – Tom will share a tactical, founder-focused look at how early-stage companies can design, build and manage an effective AI workforce.

This session will cover:

• Designing an AI workforce and how Tom has done so at Trig.
• Building self-improving GTM systems, including objection playbooks, use-case libraries, and account intelligence that evolve with every interaction.
• Orchestrating AI agents through project boards to gather context, create plans, and execute work, just like assigning responsibilities to a team.

Format:
30 minutes of focused presentation on actionable frameworks followed by 30 minutes of interactive Q&A, designed as an engaging, interactive space with plenty of time for discussion and real founder questions.