Event Details

GBx is pleased to welcome Tom Richards, Co-founder & CEO of Trig, for a session in our Founder Hacks series.

Most startups use AI as a simple tool, but the real opportunity is to treat it like a workforce. Join us for a tactical deep-dive into how early-stage startups can use AI agents to compound company knowledge and expand execution capacity across the organization.

This session will cover:

• Designing an AI workforce and how Tom has done so at Trig.
• Building self-improving GTM systems, including objection playbooks, use-case libraries, and account intelligence that evolve with every interaction.
• Orchestrating AI agents through project boards to gather context, create plans, and execute work, just like assigning responsibilities to a team.

Format:
30 minutes of focused presentation on actionable frameworks followed by 30 minutes of interactive Q&A, designed as an engaging, interactive space with plenty of time for discussion and real founder questions.