AMA – Crisis Communications

Thursday 26 March 2020

Event Details


March 26


09:15 am - 10:00 am

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Crisis Management, Comms and Social Media with Michael Gonzalez, Clarity

Topics for discussion:

  • The psychology of a crisis – being in the right state of mind
  • Preparation, preparation, preparation: Getting the house in order with training, process and scenario planning
  • During the crisis: media monitoring, log keeping, stakeholder comms
  • The aftermath: lessons learned, organisational change

Michael is an international communications expert, with over 25 years’ experience across the globe in the fields of influencer relations, corporate strategy, storytelling, messaging development, media training and executive coaching. He is a former journalist and press officer at the European Union and Amnesty International. Michael frequently speaks at events and moderates roundtable debates around the globe. He has worked for brands such as Salesforce, Sage, Securitas, ACCA, NTT DATA, BT, BAE Systems, ChargePoint, Pret a Manger, Boeing and Microsoft. He is fluent in English, Swedish and French and holds a BA degree in journalism from Cardiff University.

Crisis Management – Why do you need it?

The news environment today is a real-time 24hr cycle amplified by intensified social media activity. News leak in an instant and spread globally in a matter of seconds and organisations are scrutinised 24/7 by a global audience who expect nothing less than full transparency and honesty. Organisations are more exposed and vulnerable than ever. A crisis hits reputation, confidence, commercials, share price and – ultimately – survival. The only way to navigate and lead in this environment is to prevent a situation to happen in the first place and if it does happen – managing it in a proactive and transparent approach.

What do we offer?

  • Planning
  • Exercise
  • Management

What do you get?

Comprehensive crisis management plan updated in real-time. Feedback documents and video files of media training. Ongoing consultancy from the most senior staff

Social Media Crisis Management – Why do you need it?

When a brand crisis happens, social media is the first place it breaks. You need to be able to act quickly if you want to control the situation and you’ll need to have a team who is trained to be able to respond quickly and proactively on all of your social media channels.

Social media is often the quickest way for a brand to control the story surrounding a crisis or an issue.

What do we offer?

  • Planning
  • Listening
  • Social Media Crisis Response

What do you get?

Comprehensive social media management plan updated in real-time. Feedback documents, customer service responses, pre-written social media posts and responses.

Date and Time

09:15 AM - 10:00 AM (PST)
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