Event Details

Long time GBx member and founder of Casual Films, Nick Francis, and colleague Oliver Atkinson, behavioural science and storytelling expert at Casual, are hosting an interactive Salon where they’ll share how founders can craft product stories that truly stick.

In this practical workshop, Oliver will introduce Casual’s STORY framework to help you define the role your product plays in your customer’s life. Drawing on behavioural science, he’ll guide you through identifying the real struggle your customer faces, the identity shift they’re chasing, and how your product becomes the enabling tool in that story – helping you create positioning that cuts through the noise and builds lasting brand love.

You’ll leave with the competence to create a one-page Story Spine and a single positioning line that’s clear, credible, and easy to repeat—so your story spreads without you having to shout.