AI-Powered GTM: A GBx Founder’s Perspective

Tuesday 27 January 2026

Event Details

Join Matej Metkovic, CEO & Founder of Wasteless Bio, for a practical deep-dive into implementing AI across your go-to-market strategy. Wasteless Bio is a platform marketplace revolutionising the way life science organisations manage surplus and underutilised products.

Drawing from real-world experience scaling a B2B sales operation, Matej will share the specific tools, agents, and automations his team has deployed to achieve unprecedented productivity—enabling each sales rep to manage 600+ leads alongside other work with moving towards the vision of 0 click/admin salesforce managing over 1k leads effectively. 

This session covers:

* High-leverage AI use cases in product, operations, and sales
* Implementing agents and bots that deliver 10-100x productivity gains
* Building a “zero-click Salesforce” where reps focus solely on meetings and closing
* Sales process overview (channels and strategy)
* Low-hanging fruit opportunities for immediate implementation

Designed for technical founders and non-commercial professionals looking to learn and scale their GTM motion with minimal resources. Expect actionable insights, live examples, and an open Q&A for sharing experiences across the community.

Date and Time

27/01/2026
05:00 PM - 06:00 PM (London)
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Location

Virtual Event

Join online via the meeting link provided after registration


Virtual Event

AI-Powered GTM: A GBx Founder’s Perspective

where

Virtual Event

Join online via the meeting link provided after registration